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Business Description: Beyond International Limited (BYI) is an international producer and distributor of television and digital content as well as a provider of home entertainment products in Australia. The Company’s operating segments includes: TV Production and Copyright; Home Entertainment; and TV & Film Distribution.
Strategy Analysis: Beyond posted NPAT of $150k for the year to June 2003, exceeding management’s revised guidance of a $400k - $900k loss. This compares to a $22.07m loss in FY02. The result was driven by a 23% fall in operating expenses to $56.7m, primarily from reducing fixed overhead costs.
Total revenue rose 9% to $58.1m. Revenue from TV production & copyright rose 7% to $42.2m, and the operating result rose to $6m from a loss of $2.7m in FY02. This was on the back of an increase in the volume of non-fiction TV production and success in the sale of copyright interests. Revenue from feature film & TV distribution rose 55% to $23.8m as BYI secured pre-sale commitments during the period. International sales of completed TV programs grew marginally during the year. This is expected to increase into FY04.
BYI's focus over the last year has been on restructuring its international television and film sales. The restructure has seen senior management posted to London and New York to service the key North American and Western European markets. Beyond established a production base in Maryland, USA, and its first original production for the US market commenced in May 2003. BYI also announced that its 51% owned Beyond Simpson Le Mesurier is producing $17m of new drama in calendar 2003.
BYI is taking a more proactive approach to the acquisition and sale of international programming. For feature films, BYI's strategy is to shift focus from the Australian comedy genre, which has limited appeal outside Australia, to products more suitable for worldwide distribution. In addition, BYI is culling its international TV and film catalogue to streamline its distribution.
In May 2003, Beyond disposed of its interest in Beyond Online.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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