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Business Description: Becton Property Group (BEC) is an Australian property company engaged in property development and construction as well as retirement village ownership and operation. The Company comprises two main business units, being Development & Construction and Retirement.
Strategy Analysis: BEC's main focus is on diversifying its income stream away from its principal activity of Development and Construction and into the recurring income streams from the retirement and funds management business units. Its strategy in the Australian retirement market is based on the pursuit of a limited number of niche customer segments. Best of class positioning with high local market differentiation and enduring barriers to competition are the targeted attributes for all BEC's retirement properties Becton will continue to serve two distinct and growing age based segments, over 55´s independent life style and with assisted living. BEC is continuing to actively manage its business and capital position in a challenging market environment by focusing on reducing debt and realizing cash and business simplification that results in reduced costs and fewer projects.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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