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Business Description: Avita Medical Ltd (AVH) is a medical technology company that develops and distributes regenerative and tissue-engineered products for the treatment of wounds, scars and skin defects. The company's products comprise regenerative medicine products (ReCell Autologous Spray-On-Skin) and respiratory products (Breath-A-Tech and Funhaler Paediatric Incentive Spacer).
Strategy Analysis: CCE has developed a number of proprietary products that can be used to treat skin disorders. The products use small samples of patient skin to grow new cells in a solution that can be reapplied to speed up the natural healing process. For severe burns this can be a life saving technology to reduce scarring while also providing plastic surgeons with a tool to replace skin. The lead products are CellSpray, a suspension containing cultured skin cells from the patient for use in the treatment of major burns and scars. ReCell a device that enables the collection of healthy skin cells for immediate application on damaged skin such as small burns, areas of pigment loss and scars.
CCE has CE mark approval for ReCell and CellSpray. This means that product can now be marketed and sold across Europe. Management is focused on taking its products to the global market and generating substantial sales growth.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...