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Business Description: Australian Vintage Limited (AVG) is an Australian wine company which involves in vineyards, boutique and wine production, packaging, marketing and distribution.
Strategy Analysis: AVG's business is based on a high-volume, low-cost model. It has a diversified earnings base with revenue coming from own-brand bottled wine, bulk wine sales and vineyard management. The company is focused on shifting the mix to sales of higher priced wine ranges. They have repackaged the McGuigan Black Label range and the sales increased 17% in FY08. AVG has also established 18 new distributor relationships around the world. The new relationships generated solid branded sales growth. In 2009, Vintage will have an impact from drought. The company is planning to invest in water and the water investment will increase wine costs by approximately $7m.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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