Business Description:
Aristocrat Leisure Limited (ALL) operates as a developer, manufacturer and distributor of gaming machines and systems in Australia, New Zealand, the Americas, Japan/Asia Pacific, South Africa and Europe. ALL is the largest gaming machine company in Australia and a premium supplier to the international gaming industry.

Strategy Analysis:
ALL aims to be a leading global provider of gaming solutions by maintaining market leadership in Australia and New Zealand, expanding its business into key international markets, increasing sales of gaming and progressive linked jackpots and developing the most entertaining games software. ALL is expanding into video lotteries, table games and electronic poker. ALL is focused on North America, Australia and Japan. Aristocrat Leisure reported NPAT down 49.5% to $24.86m for the half-year ended 30 June 2011, attributable to an increase in net interest charges and unfavourable foreign exchange movements on foreign earnings. Revenues from ordinary activities were $310.64m, down 8.8% from the same period last year. Diluted EPS was 4.6 cents compared to 9.2 cents last year. Net operating cash flow was $15.0m compared to $57.2m last year. The interim dividend declared was 2.5 cents compared with 3.5 cents last year.