Business Description:
Altium Limited (ALU) is engaged in the design, development and sale of computer software for the design of electronic products. ALU is based in Australia with sales operations in the following regions: Americas; Europe, Middle East and Africa; Greater China; and Asia Pacific. ALU offers various software and hardware products, including: Altium Designer; NanoBoard; Tasking; and Morfik.

Strategy Analysis:
Altium Limited's (ALU) core business is the development of electronic design automation (EDA) software products for the Microsoft Windows operating system. EDA software tools have traditionally been provided on expensive UNIX based mainframe systems. The company’s long term strategy is to develop desktop software tools that cover a broad range of electronic design technologies and are easy to learn, use and afford. The majority of ALU’s revenue is sourced from overseas. Altium’s products cover a range of hardware and software electronics design processes, and the current brands include nVisage, Protel, P-CAD, TASKING, Nexar, CircuitMaker and CAMtastic. ALU operates a number of sales and support offices in Australia, the United States, Japan, and Europe, as well as maintaining a large reseller network in all other major markets.