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Business Description: Alcoa Inc. (AAI) is involved in the production and management of primary aluminum, fabricated aluminum, and alumina combined, through its participations in all the following industries: technology, mining, refining, smelting, fabricating, and recycling. The Company comprises five main businesses: Engineered Products & Solutions, Building & Construction Systems, Flat-Rolled Products, Alumina and Primary Metals.
Strategy Analysis: AAI seek to expand their presence in all aspects of the aluminium industry; technology, mining, refining, smelting, fabricating and recycling through a long term investment strategy whilst also focusing on low-cost production. AAI also aim to ensure long term competitiveness by working to improve margins to offset increases in input costs and through investing in growth areas.
The Age 26/05/2012 | I WAS reading some old Marcus Today newsletters. From 2003. Let me take you back and allow you to exercise the power of hindsight:
The Age 25/05/2012 | RADIO People are six times more likely to go to an advertiser's website if they have heard the ad on radio, according to research by Colmar Brunton, released by Commercial Radio Australia. The research showed that radio advertising has an immediate effect on people's digital activity, with more than three-quarters of those exposed to advertising visiting a website or Facebook page or searching for the brand online within 24 hours. Commercial Radio Australia chief executive Joan Warner said the ...
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